If You Don’t Think So, Then Consider This. YouTube Is An Online Video Platform. Plus It Is The Number Two Search Engine!
Furthermore, Research What The Communications Giant Cisco Has To Say About Online Video. Am I Making My Point?
The realm of advertising and marketing has evolved. So it has shifted away from the traditional methods. You convey your message to a targeted audience. This form of promotion is called inbound marketing. The goal is discovery. You position your business so that individuals can find your products or services. They find your site through online video.
This is a novel type of promotion. It embraces the concepts of attraction marketing. Cost-effectiveness is an underlying benefit. Therefore it is easier to assign your marketing resources. Traditional marketing methods are much more expensive. Businesses must have promotional budgets that are large. As a result, you are now able to compete. This is the case even if you have a small operation. You can stand next to well known brands. .
Inbound marketing needs to be effective. Three key components must be present in your promotional campaign. You must have (1) content that is impressive. You must have (2) search engine optimization that is effective. And you must have (3) social media that emphasizes your online presence. Add online video to this mix and you have the ingredients for a powerful campaign!
Online video is by far the most powerful communication method. That is because it produces an emotional based reaction. Consider Dr. James McQuivey’s statement. He is the Vice President and Principal Analyst of Forrester Research. He indicated that one minute of video is equivalent to over 1.8 million words! That is a vast difference. Video content trumps written!
Your message attracts your potential customer. This is especially so today. Because a lot information is irrelevant. Online video enhances your ability to achieve interest. So people can quickly recognize your product or service. It provides an air of vibrancy. You can convey a clear message. This prompts your prospects to view. Therefore they are more likely to take action!
Search Engine Optimization.
Online video directly assists you. It does so by giving you an advantage over your competition. Consider the results generated by organic searches. Video clips lead the way! In fact, your focus should be on video content. It offers your viewer a rewarding experience. Plus Google will reward you! The Panda and Penguin updates rank well-produced videos. So take advantage of this fact!
As the popularity of video content grows, Google places more emphasis on this communication method. Forrester Research has indicated the following: A given video is fifty three times more likely to make it to Google’s first page, then written content. aimClear noted that video clips have a 41% increased click through rate than basic text. So this is another reason to use this medium.
The social networks have changed the marketing playing field. So you are now able to engage your prospects. That leads to customers. The online video aspect makes this easier. As a result you can accomplish this at a proficient level! So you can provide your target audience with visual content that is persuasive. This improves your bottom line!
Video adds to your viewer’s social experience. Plus it allows you to deliver a branded message. So you are able to attract your viewer. And you get the attention of your prospect. Therefore you are able to maintain customer engagement. This increases awareness of your brand. So it really gives you a large scope. And you have the ability to establish several goals. It is the best communication method by far!