Do You Know What Upsells Are? If So What Is Your Overall Feeling About Them Bearing In Mind That They Embrace Affiliate Sales?
I Don’t That Think Highly Of Them Myself. But All Upsells Are Not Necessarily Unsavory! So Read This Post With An Open Mind!
Let’s Start Off By Looking At A Typical Scenario That Invites Upsells! Affiliate Marketing Is In The Background Of This Discussion So Also Study The Affilorama Guidelines. They Are Free Too!
To begin with, in case you don’t understand what upsells are, consider the image just above. Now imagine that you have just ordered a hamburger at a restaurant. The waiter asks you if you’d like to have french fries with your burger. That is a classic upsell! In the online world it generally occurs right after you have made a relatively inexpensive purchase.
The acquisition typically has to do with information. An example would be details on how to make money online. The normal scenario unfolds along these lines. You make your payment for the first item. Once this occurs you encounter another higher priced offer. This process can involve a few upsells.
Upsells That Occur Online Happen Along The Lines Described Below!
The initial sale happens convincingly! After-all, you have parted with your money! The marketing folk design this process. They instantly know that you want the product! Here is a likely scenario. Your initial purchase costs $49.00! Then a second offer faces you. This one enhances the first one. It costs $199.00. After you buy this item there is a third offer costing $247.00!
You agonize at this point. because it is as a one-time offer. There is no repeat opportunity! So you purchase this as well. You purchase the fourth offer costing $147.00 and the process finally stops. You have spent close to $650.00 and you are delirious. By the way, I’m actually describing something that happened in my case!
Upsells Are Sales Pitches That Have No Regard For Your Budget!
In addition, I purchased web hosting which elevated my total expenditure closer to $1,000.00. Now by itself shelling out this sum was not a terrible thing. However, there definitely was some psychological fall out. The amount spent put me well outside my budget! Purchasing these additional features was not a requirement. So the sales pressure conquered my resistance!
Now that I had all of this material, it was not immediately clear where to begin. So I also felt overwhelmed. I began to doubt the benefits of the purchase and actually felt demotivated enough to request a refund! So you cannot launch into a new venture with this type of confused thinking!
Upsells Contradict The Proper Way In Which To Launch A Business!
Which brings up yet another concern. Internet marketing is a business. Businesses require initial expenditure. However, in a traditional scenario, one usually starts out with a budget. You will certainly need to provide a projected cash flow statement if you intend to borrow money from a bank. Upsells operate contrary to this business concept. This is not to say that they are all bad.
But you have to question the motivation behind them. Are you really being provided with something of value. Or is this just a sophisticated method to squeeze money out of you? In any case, always estimate an amount over that initial offer. Incidentally, I managed to get almost a complete refund!
Recall That The Affilorama Guidelines Are Free. There Are Some Costs But There Are No Upsells! More Importantly It Is An Excellent Platform To Promote Any Affiliate Business Or Online Marketing In General!