One Often Associates The Word Pitch With Baseball! I Use To Pitch A Few Balls With My Son! Now, I’m Pitching Video!
To Be More Specific, Pitching Video Is A Process That Requires A Refined Approach!
Let’s Discuss The Art Of Pitching Video And Draw A Comparison To Baseball!
When pitching video your first step is an introduction. The second is to state the reasons for your communication. Your goal is to capture the person’s attention within the first five seconds. For example, imagine that you are addressing an individual that you have previously met. Indicate this fact in your video pitch.
If you fail to accomplish this, your potential viewer will not watch the remainder of your clip. A simple but great way to open your introduction is to greet the person by their first name. This will always be attention getting. It generally does not come off as a marketing pitch either!
From six seconds on, convey the essence of your video message. Remember that your viewer will always be concerned with what you are offering them. Are you able to satisfy that person’s needs? So you must demonstrate this throughout your video. If not, your prospect will move on to something else.
Highlight the value of what you are offering. Tell your viewer why he or she should consider it as a better option. Indicate how it might reduce costs. Plus you should demonstrate how to make a given process easier. Mention the time efficiency. Ultimately, make sure that you present facts. So convey them in a clear and concise manner.
If your viewer watches beyond five seconds, that is a good thing. You have captured that person’s interest. But you need to provide them with some further assurances! You want them to feel that your offer is genuine. So make sure that your video includes examples that demonstrate your claims.
One of the best ways to accomplish this is to add a few testimonials from other satisfied customers. Of course, the best testimonials should be video clips themselves! Another option is to provide your viewer with a case study. It could be a client who is now successful as a result of your offerings.
Finally end your video with a call-to-action. Note that this should not be a purchase request! Remember your prospect may be visiting your site for this first time! So you should focus on building a relationship at this stage. Internet marketing is not about creating invisible customers!
It is about establishing relationships. To be quite frank, I think the world wide web is a fantastic platform for doing just that! So approach pitching video in this manner. It definitely will lead to more success. Therefore, you should offer your viewer “free value“. On that note, review the video based platform below.
Pitching Video The Correct Way Will Lead To Hitting It Out Of The Park! So Enhance This With The Product Overview Applications And Take Your Video Marketing To A New Level. And Contact Me With Questions!