If Not, Consider The Following Five Factors. They Are About This Phenomenon.
You Really Should Pay Attention To The Online Video Trend.
1) The Video Trend Is More Prevalent Then You May Think!
Most people are either not aware or are simply not paying attention to the online video trend. Just over two years ago, I certainly had no idea myself! Therefore, I had never given any thought to incorporating video content on my website.
What I am aware of now is this fact. Over eighty percent of individuals around the globe watch some form of video content online. This form of communication is becoming quite prevalent. It is now a huge trend in online marketing.
2) Video Content Conveys More Information In Less Time!
Video communication is far more efficient. Individuals are far more likely to respond to a call to action having watched a video. On that note, you may challenge me. I have not posted any video content within this article to prove that point.
Trust me, it does! I don’t post videos in every article that I write. However, I can say this about the amount of video content that you see on my site today. It is far more than when I first had my website set up! So I have certainly embraced the trend.
3) Video Communication Has A Dramatic Impact On The Viewer!
No doubt you are familiar with auto-responders. These platforms enable one to email written content on a given schedule. So imagine contacting your prospects and customers using prerecorded video email. That is far more dramatic
So the ability to email a series of video product demonstrations is an example. The positive affect that this has on your prospects and customers far outweighs the results of written communication. There are many other situations that I’m sure you can think of.
4) The Video Trend Is Growing Because Online Video Is Inexpensive!
There is plenty of technology available today. So you don’t need professional expertise in order to produce a video. It is relatively simple to create your own clips! You can deploy your smart phone. Or use your digital camera!
If you are totally against doing that you can always hire an inexpensive specialist. In either case, producing an online video is far less costly. That means it is less than the expense associated with traditional productions such as television.
5) Video Content Lends Itself To Concise And Clear Messages!
Video clips make it far easier to convey messages. They are brief and one can easily understand them. So that does not mean that you have to create slick video content either. Furthermore individuals respond to straightforward messages!
On a final note make sure that your clips are down to earth. Your viewers are more likely to appreciate the honesty factor. Your goal is visually promote your unique brand. Plus establish customer loyalty. Therefore heed this expression in your marketing efforts. “Less is more!”
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